The Homestead draws guests from all 50 states – in a single year!
February 17, 2012
GLEN ARBOR, MICHIGAN – Despite continuing news of a stagnant economy and a Northern Michigan winter that is being touted as the warmest on record, The Homestead is celebrating a major milestone in tourism this week.
In 2011 guests from all 50 American states, five Canadian provinces, and three foreign countries traveled and stayed right here – the only resort in the heart of the Sleeping Bear Dunes National Lakeshore.
“Our repeat guests have always said – and we have always believed – that this region and our resort could compete nationally as a vacation destination, ” says Jamie Jewell, The Homestead’s Vice President of Sales and Marketing. “This amazing news certainly seems to suggest that is true.”
Last year, the ABC morning show Good Morning America named the Sleeping Bear Dunes National Lakeshore “The Most Beautiful Place in America.” Viewer votes put it way out ahead of places such as Aspen, Colorado, Sedona, Arizona, Cape Cod, Massachusetts, and Grand Tetons in Jackson Hole, Wyoming.
The announcement was quite an honor and perfect timing, according to Jewell.
“More than a decade ago, we made dramatic changes to our business plan and marketing strategy to get ahead of the projected downturn in the economy,” says Jewell. “We couldn’t move the resort out of state – and we wouldn’t want to – so we had to move the market out of state. We did that by upgrading our services and facilities at a cost of some $18 million.”
The Homestead stands alone as a world-class resort in the heart of the Sleeping Bear Dunes National Lakeshore, and has long been working hard to let the country know about it.
“As far as natural beauty goes, this region really has few equals,” says Jewell. “And the same can be said for the sort of lodging, dining and amenities you’ll find at The Homestead. We’re absolutely thrilled to find out that more people all over the United States are beginning to discover this and help spread the word.”